When was the last time you seriously committed to get something done? Last month? Last week? This morning? Whether it’s training for a marathon, finishing a term paper or painting the back porch, there’s an Explorer Brand for that!

The next four posts in our Leadership Marketing Series will focus on one of each of the human needs we’ve previously discussed. Starting with the need to perform something specific, i.e., “get it done well,” we focus on Power Brands.