Founder & CEO
Over the past decade as leader of Big Arrow Group, Mike has realized his vision for what an agency can and should be — a family-like culture reinforced by creativity, freedom, and pride in what we do. He encourages creative and account partnerships that accurately and efficiently fulfill and exceed client needs. And he offers unlimited access to each client while overseeing all aspects of the business.
Before founding Big Arrow in 2004, Mike worked in sports medicine, healthcare research, co-authored three textbooks and held a monthly column in GQ prior to setting his sights on the ad world. He was busy and had no intentions of slowing down. In only seven years he worked his way from copywriter to President of Medicus NY, and then Medicus London. From there, he became CSO of Manning Selvage & Lee, where he led strategy for all major agency accounts. Over his career and time as CEO of Big Arrow Group, Mike has been responsible for more than 20 major global launches including Allegra, Aleve, Plavix, Celebrex, Cialis, Prilosec OTC, Thermacare, Cerdelga, Procysbi, HeartStart, Cadillac CTS and XRS, and Nike Shox.
When Mike isn’t in the office he can be found cozying up to the sushi counter at Shuko, people watching in Tribeca, and – if he’s lucky – downing a plate of tonkatsu in Ginza.