Laura Higginson


Laura has a relentless talent for delivering creative execution on strategy, on time, and on budget. Her unique perspective helps Big Arrow provide insightful, competent solutions. As Head of Global Account Services, she works directly with each client to fulfill their business needs, foster relationships and make them feel at home. Her previous work at Publicis Groupe included positioning products for Procter & Gamble, Lilly, and Boehringer Mannheim.

Laura is our in-house “people whisperer” and quite possibly the friendliest sane person in New York City. Her favorite days are spent in Vermont at her dream home, where she is happy making jam, knitting, and watching the rain fall.

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