Big Arrow Group is proud to have Carol as our Lead Strategic Planner. Carol’s ability to analyze symptoms and access the root cause of a client’s problem has allowed Big Arrow to simplify the path to leadership for so many companies and products. Clients such as Genzyme, Accenture, ActiveHealth Management, Aetna, Greenwich Hospital, Penguin Computing, and Northeast Utilities have all used Carol’s creative development and strategic direction to build stronger bonds with their customers.
Before joining Big Arrow, Carol was partner at Ogilvy & Mather, where she succeeded as the strategic and communications planner for the agency’s Kraft and Unilever brands. She is an avid reader who believes learning is a lifelong endeavor, and is currently working toward a degree in Italian from Rutgers University.