Clients will experience the joy of driving
a brand that is solid and responsive.
More than 20 years of ongoing quantitative research provides the foundation for our Leadership Marketing process.
Together with our clients, we agree on goals and deliverables, share expectations, and cement the budget. It’s our insurance against land mines along the way.
The “heavy-lifting” phase benchmarks the market, product, brand equities, competition, and identifies opportunities among potential customers.
Here’s where the magic happens: Key customer insights, brand platform, value proposition, positioning, brand concept and creative brief.
Now things get real: What our strategy looks like (creative development) and sounds like (message hierarchy), and where it hangs out (channel strategy).
This is Mission Control for execution, where integrated marketing campaigns reach, engage and activate consumers.
Accountability lives here: Data, analytics, fine-tuning and documentation that we’ve arrived exactly where we wanted.