Clients will experience the joy of driving
a brand that is solid and responsive.


Capabilities

Research & Analytics

Consumer Insights
Market Analysis
Campaign & Website Analytics

Consulting

Crisis Communications
Market Growth & Expansion
Strategic Planning

Brand Strategy & Identity

Brand Vision & Positioning
Corporate & Product Identity
Global Branding & Communications

Advertising

Creative Development
Integrated Marketing
TV, Radio, Print, Direct, Collateral & Trade

Digital

Information Architecture
User Interface & Experience
Development

Public Relations

Brand Leadership and Lifecycle
Media, 3rd Party Engagement
Corporate Communications

Methodology

More than 20 years of ongoing quantitative research provides the foundation for our Leadership Marketing process.


  • Definition

    Together with our clients, we agree on goals and deliverables, share expectations, and cement the budget.  It’s our insurance against land mines along the way.

  • Discovery

    The “heavy-lifting” phase benchmarks the market, product, brand equities, competition, and identifies opportunities among potential customers.

  • Enlightenment

    Here’s where the magic happens:  Key customer insights, brand platform, value proposition, positioning, brand concept and creative brief.

  • Actualization

    Now things get real:  What our strategy looks like (creative development) and sounds like (message hierarchy), and where it hangs out (channel strategy).

  • Activation

    This is Mission Control for execution, where integrated marketing campaigns reach, engage and activate consumers.

  • Measurement

    Accountability lives here:  Data, analytics, fine-tuning and documentation that we’ve arrived exactly where we wanted.

Unique Offerings

Leadership Marketing

When it comes to marketing, we follow the leaders: Our ongoing longitudinal studies of more than 100 global brands reveal consistent strategies relevant to every brand.

Brand Activation Model

The Brand Activation Model graphically aligns vision with strategy, engagement with culture, and plans with processes in a visual and easy-to-understand format.

Page One

Our distinctive method of navigating a brand’s journey — where we are now, what success looks like and what we’re going to do, along with milestones, messages, strategies and programs — all on one page for all to see, feel and understand.

Organic Strategist

The most powerful strategy is the one that’s used. We deliver brand strategy and recommendations that communicate through all 5 senses. Plans are relevant, easily understood and ready-to-go.

B-3 Alignment

True success relies on the alignment of business (goals), brand (strategies) and (market and customer) behaviors. We offer proprietary analytics to diagnose misalignment, implement corrective therapies and measure results.

Brand-in-a-Box

Sometimes there just isn’t time. We offer an intensive 6-week process that validates an insight, positions your product or service, and constructs an identity and integrated campaign.


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