How do you make people feel good about a brand?
A brand embedded in the social fabric
For more than 85 years, Public Service of New Hampshire (PSNH) has been an essential part of the fabric of the New Hampshire, supplying electricity to more than 70% of homes and businesses. Recently, though, the reputation of PSNH has been challenged by punishing winter storms and its association with the construction of a new hydroelectricity transmission line. Many forget, or simply are unaware of PSNH’s contributions beyond electricity —like advanced clean energy technologies or charitable support of hundreds of communities across the state.
“What sets us apart keeps us together.”
While “Live Free or Die” runs deep in the New Hampshire culture, common feelings, experiences and shared values bind fellow Granite-Staters together. It was our goal to demonstrate how PSNH actively strengthens and maintains the many connections that sustain the fabric of New Hampshire.
Engaging depictions of shared, everyday emotional experiences remind Granite-Staters that they have more in common than they think. While individual expressions may take different forms, their underlying similarities are ever-present and link all of New Hampshire together, allowing PSNH to remind everyone that we’re all connected.