Choose the answer that you feel best completes each sentence. While you feel there may be more than one answer for a question, select the one that best captures your initial thoughts. When you have finished, press submit. We will contact you with the results.

Which best describes the overall impression of your brand?:

It is the best in the category.

It makes people feel better about themselves.

It makes people feel part of something bigger.

It helps people achieve more.

What might your typical customer say about themselves?:

I know what I need.

I am not the same as everyone else.

I like to see the big picture.

I like new experiences.

What might a customer say about your product/service?:

It is a dependable solution.

It says something about me.

It is about more than just products or services.

It helps me do something better.

What higher order benefit does your brand provide?:

Assurance

Recognition

Inclusiveness

Personal success

Which statement best captures your customer benefit?:

It minimizes worries.

It makes them feel special.

It connects them to a world beyond their own.

It helps them be the best they can be.

Your brand delivers a feeling of...:

Trust

Exclusivity

A feeling of community

A sense of fulfillment

Working at your company makes you feel...:

Accomplished

Proud

Included

That anything is possible

Which best describes your typical customer experience...:

Security

Self-esteem

Contentment

Self-discovery

Communication content typically stresses…:

Problem/solution

Users

The big picture

Innovation

The tone of our communications is…:

Direct

Celebratory

Welcoming

Exciting

If your brand were something from the Land of Oz, it would be…:

The ruby slippers

Dorothy

Emerald City

The yellow brick road

If your brand were human, it would be…:

A professional athlete

A celebrity

A CEO

An adventurer

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