Understanding not only the tactical, quantifiable needs of a company / brand, but the psychological aspects by which a brand connects with a stakeholder is critical to forging successful partnerships. As a communications professional who has helped to grow agencies such as BDDP@TBWA Paris and Wieden + Kennedy, and just happens to have an organizational psychology degree, Nathalie brings a unique drive, perspective and insight to her work of helping to identify and match Big Arrow with potential brands we can best serve.