Laura brings a wealth of knowledge and a unique point of view to the Big Arrow Team. At Publicis Groupe, Laura played a key role in positioning products within the consumer and professional marketplaces for Procter & Gamble, Eli Lilly and Boehringer Mannheim. At Big Arrow her role as Account Supervisor has included work on the global brand positioning for W.R. Grace & Co. and development of the rebrand/relaunch campaign of Florastor. Laura spends her spare time as a freelance casting director for Calvin Klein, Kodak and Motorola.